Mike writes, schedules, and sends your email campaigns — personalised to every contact, optimised for every send, and continuously improved based on real results. No marketing hire needed.
Premium plan · Dedicated sending domain included
Email marketing returns an average of $36 for every $1 spent. It consistently outperforms social media, paid ads, and SEO for direct revenue generation. Yet for most small business owners, email marketing means sporadic blasts sent when you remember, written in a rush, with no follow-through strategy.
The problem isn't that email doesn't work. The problem is that doing email well — segmentation, personalisation, timing, A/B testing, sequence design — requires a dedicated marketing person. Most small businesses don't have one.
Mike is that person. He runs your entire email operation, continuously, without you writing a single word.
Every contact, their history, qualification data, and engagement behaviour — all automatically synced.
By service interest, lead score, pipeline stage, industry, and engagement level — the right message to the right people.
Subject lines, body copy, and CTAs tailored to each segment's context — not generic blasts.
Based on your audience's historical open patterns — not arbitrary guesswork.
Open rate, click rate, reply rate, unsubscribes, and revenue attribution — all logged automatically.
Leads who engage warmly with a campaign are flagged for immediate sales follow-up.
Underperforming subject lines are rewritten, sequences adjusted, send times optimised based on real results.
Your email list becomes a revenue engine that runs itself.
Mike writes every email from scratch — subject lines, preview text, body copy, and CTAs. Copy is generated based on your business context, your audience segment, your current promotions, and your configured brand voice. You review and approve before anything sends, or set Mike to full auto for routine campaigns.
Mike doesn't blast your entire list with the same message. He segments contacts by service interest, lead score, pipeline stage, last engagement date, and purchase history. A cold lead from six months ago gets a different message than a hot prospect who just booked a consultation.
Beyond one-off campaigns, Mike designs and runs multi-step nurture sequences — onboarding sequences for new leads, re-engagement sequences for cold contacts, post-purchase sequences for customers. Every sequence has a defined goal and Mike tracks progress toward it.
Every BizOS business gets a dedicated email sending domain auto-provisioned at signup — mail.yourbusiness.bizos.email — so your campaigns arrive from your brand, not a shared BizOS address. Your sender reputation is yours alone, never affected by other businesses on the platform.
Mike tracks every email metric that matters — open rate, click-through rate, reply rate, unsubscribe rate, and where possible, direct revenue attribution. Weekly performance summaries are generated automatically and surfaced in your BizOS dashboard and by David's weekly intelligence report.
When a contact replies to a campaign with buying intent — asking about pricing, availability, or next steps — Mike flags it immediately and notifies Sarah to initiate a personalised sales follow-up. The handoff between marketing and sales happens automatically.
Every campaign Mike sends includes legally compliant unsubscribe links, your business address, and consent-based sending logic. Mike only sends to contacts who have given appropriate consent — captured by Alex at lead intake or via your configured opt-in flows.
For major campaigns — large list sends, promotional offers, or anything outside your standard sequence — Mike pauses and sends you a preview for approval before sending. You see the subject line, the copy, the segment size, and the scheduled send time.
"I hadn't emailed my list in four months. Mike sent a re-engagement campaign on Monday. By Wednesday we had six new bookings. I didn't write a single word."
"Our open rates went from 18% to 41% in two months. Mike kept rewriting subject lines until they worked. I couldn't have done that myself."
"Mike sends a monthly newsletter to all our past clients automatically. Three people booked repeat services last month because of it. Pure profit."
Mike's role in the BizOS agent team sits at the intersection of lead nurture and customer retention. Here's how he connects to the wider team:
Alex qualifies a new lead
Lead enters BizOS CRM with full profile
Mike adds them to the appropriate nurture sequence
Campaign sent — open and click behaviour tracked
Hot reply detected → Sarah notified for follow-up
Lead converts to customer
Mike initiates onboarding and retention email sequence
David reports on campaign performance in weekly intelligence summary
Every agent feeds data into Mike's campaigns, and Mike's campaign results feed back into Sarah's follow-up logic and David's reporting. The team compounds each other's effectiveness.
| Industry | What Mike Does |
|---|---|
| Real Estate | Sends listing update campaigns, market report newsletters, seasonal buyer/seller re-engagement sequences |
| Med Spas & Clinics | Runs treatment promotion campaigns, appointment reminder sequences, post-treatment follow-up and rebooking flows |
| Law Firms | Sends educational content sequences to warm prospects, re-engagement campaigns to cold consultation leads |
| Home Services | Seasonal promotion campaigns, past customer re-engagement, post-job satisfaction and review request sequences |
| Gyms & Studios | New member onboarding sequences, class promotion campaigns, lapsed member win-back flows |
While Mike works your existing contacts, Mark — BizOS's Paid Ads Manager — runs your Google and Meta campaigns to bring in a consistent flow of new qualified leads. Together, they cover the full acquisition and retention cycle.
Meet MarkMike writes, sends, and optimises every campaign — automatically, consistently, and with your brand voice.