Mark runs your Google and Meta ad campaigns end-to-end — writing ad copy, managing budgets, tracking cost-per-lead, and scaling what's working — so you stop burning money on ads that don't convert.
Premium plan · No ad agency markup
Paid advertising is the fastest way to grow a small business — when it's managed well. The problem is that managing Google and Meta campaigns properly requires constant attention: monitoring cost-per-click, adjusting bids, killing underperforming ad sets, testing new copy, reallocating budget toward what's converting. Done manually, it's a full-time job.
Most small business owners either hand this to an agency charging $1,500–$3,000 per month in management fees, or attempt to run campaigns themselves with no performance feedback loop. Either way, a significant portion of every ad dollar is wasted on audiences, placements, and copy combinations that simply don't work.
Mark changes that. He manages your entire paid advertising operation continuously — without agency fees, without guesswork, and with full transparency into exactly where every dollar is going.
Or starts fresh if you're new to paid ads — either way, you get a baseline and a clear path forward.
Headlines, descriptions, and CTAs for Google Search, Display, and Meta (Facebook/Instagram).
Using your BizOS CRM data and industry-specific targeting signals to reach the right people.
Cost-per-click, cost-per-lead, click-through rate, conversion rate, and ROAS tracked continuously.
Underperforming ad sets, audiences, and copy variants are paused automatically before they drain budget.
Budget is reallocated toward top-performing campaigns in real time — maximizing every ad dollar.
Leads generated by ads flow directly into Alex for immediate qualification and booking.
All ad performance data feeds into David's weekly intelligence summary for your review.
Every dollar tracked. Every campaign optimized. Zero agency fees.
Mark manages your Google Search campaigns — keyword selection, match types, bid strategy, and negative keyword lists — as well as Display campaigns for retargeting and awareness. Campaigns are structured to maximise quality score and minimise cost-per-click, so your budget goes further than DIY or agency management.
Mark runs your Meta campaigns across Facebook and Instagram — audience creation, creative brief generation, placement optimisation, and budget allocation. Lookalike audiences are built from your BizOS CRM contacts, meaning your ads reach people who look like your best existing customers.
Mark writes every headline, description, and CTA — tested in variants to identify which combinations drive the highest click-through and conversion rates. Copy is informed by your business context, your offer, your target audience, and what's currently performing.
Mark's primary performance metric is cost-per-lead — not impressions, not clicks. Every budget decision is made through the lens of what produces a qualified lead at the lowest cost. Campaigns that generate traffic but not leads are restructured or killed. Campaigns producing leads below your target CPL get more budget.
Mark has direct access to your BizOS CRM data — lead quality scores, qualification signals, conversion rates by source — and uses this to continuously refine who your ads target. If leads from a specific audience segment consistently convert at a higher rate, Mark increases spend toward that segment automatically.
Mark monitors your daily and monthly ad spend against your configured budget in real time. He prevents overspend by pacing campaigns intelligently and pausing ad sets that are burning through budget without delivering leads. You never wake up to a surprise bill.
Mark tracks what happens after a click — not just whether someone clicked your ad, but whether they became a lead. If your landing page conversion rate drops, Mark flags it in your dashboard and escalates to your HITL queue with a recommended fix before more budget is wasted.
Every lead Mark generates flows immediately into Alex for qualification, OTP verification, and booking. This closes the loop between paid acquisition and your sales pipeline — so you can see, for every ad campaign, exactly how many of those clicks became qualified leads, bookings, and revenue.
For significant budget increases, new campaign launches, or major creative changes, Mark pauses and requests your approval before proceeding. You see the proposed change, the reasoning, and the expected impact — one click to approve or adjust.
"I was spending $2,000 a month on Google Ads with an agency and getting maybe 4 leads. Mark cut my cost-per-lead from $480 to $94 in six weeks. I fired the agency."
"Mark found an audience on Meta I never would have thought to target. That one audience now drives 60% of our new client inquiries."
"The transparency alone is worth it. I can see exactly which ad is producing which leads. I never had that with our old agency."
Mark operates at the top of your revenue funnel — his job is to bring qualified strangers to your door. From there, the BizOS team takes over:
Mark launches targeted Google & Meta campaigns
Prospect clicks ad and lands on your website
Alex greets them, qualifies, verifies, and books
Lead profile created in BizOS CRM with ad source tagged
Sarah initiates follow-up if not immediately booked
Mike adds them to relevant nurture sequence
David reports on full-funnel performance: ad spend → leads → bookings → revenue
The result is a complete, closed-loop acquisition system — from first ad impression to booked appointment — running automatically, with full attribution at every step.
| Industry | What Mark Does |
|---|---|
| Real Estate | Runs buyer and seller lead generation campaigns on Google and Meta, retargets website visitors with property listings, optimises for qualified consultation bookings |
| Med Spas & Clinics | Manages treatment promotion campaigns, builds lookalike audiences from best existing clients, optimises for consultation booking cost-per-lead |
| Law Firms | Runs Google Search campaigns targeting high-intent legal queries, manages retargeting for website visitors who didn't book, tracks cost-per-consultation |
| Home Services | Manages local service ads on Google, runs seasonal promotion campaigns on Meta, tracks cost-per-job-enquiry and optimises toward highest-value service types |
| Gyms & Studios | Runs new member acquisition campaigns, manages class promotion ads, builds lookalike audiences from existing members with the highest lifetime value |
Paid ads perform significantly better when backed by a strong organic social presence. Stephanie — BizOS's Social Media Manager — builds your brand on Instagram, Facebook, and LinkedIn, creating the social proof and trust signals that make your paid ads convert at higher rates.
Meet StephanieMark tracks every dollar, kills what doesn't work, and scales what does — automatically.